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Cross-industry

3D experience from Dassault Systèmes

Dassault Systèmes hosted its 3DExperience Forum Europe on 20-21 November in Brussels. Karen McCandless reports back from what was previously know as the European Customer Forum

Dassault Systèmes 3DExperience Forum Europe 2012 was very much focused on the company’s move away from being a product lifecycle company to a 3D experience company with the focus on providing innovation around the experience of the customer.

The event kicked off with keynotes from Robert Madelin, director general responsible for the Digital Agenda for Europe and leading author Joseph Pine II. Madelin outlined how the European Commission is targeted at everyone, emphasising its policy of inclusivity as well as its key priorities to bridge the skills gaps and get more women in IT.

Pine highlighted some interesting technology innovation such as the Guinness QR cup, the adidas virtual show wall and 3D printing. He also discussed how companies can use technology to fuse digital and virtual, which is a topic that Dassault Systèmes CEO Bernard Charlès picked up in his own keynote.

Charlès talked about how 2012 has been a game-changing year for the company with it being the first time since 1999 that it has gone on a world tour to explain its vision.

Monica Menghini, executive vice president Industry, Marketing and Corporate Communications talked about how her marketing background at the likes of Proctor and Gamble and Saatchi and Saatchi has helped the company simplify the often complex technological environment. Menghini also outlined how companies should think more about the overall experience for their customers rather than the specific experience they get from their product.

Then after a quick coffee break, it was the customers’ turn. Alain Mikli International, NIAEP, Astrium, STMicroelectronics and LUXGEN Motor all shared their positive experiences of implementing Dassault Systèmes technology.

Karen McCandless

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