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Retail and Hospitality

3D tools to be used for fashion design

Dassault Systèmes has launched FashionLab, a technology incubator that allows stylists and designers to try fashion concepts using 3D technologies.

Designers will be able to use the full range of the company’s product lifecycle management (PLM) design, simulation and collaboration tools to create a collection.

This partnership has strengthened my belief that 3D will revolutionise collaboration and design in the fashion industry

Julien Fournié, Julien Fournié
These PLM tools include CATIA, DELMIA, ENOVIA, EXALEAD, SIMULIA, SolidWorks and 3DVIA.

Dassault Systèmes is working with leading fashion designers Julien Fournié, Jonathan Riss, artistic director of the JAY AHR House, and François Quentin, a designer of complex luxury watches and founder of 4N.

Riss commented: “The luxury fashion industry can benefit from this natural evolution of the creative process, where ideas can be captured and immediately made ‘real’ through the power of virtualisation and visualisation.”

“This partnership has strengthened my belief that 3D will revolutionise collaboration and design in the fashion industry. It is really exciting for a fashion house like mine to be part of this adventure,” said Fournié.

“I am fascinated by this energy, this passion and also by the products. Developing tomorrow’s technology with FashionLab is an incredible opportunity and is the road to success,” added Quentin.

Dassault Systèmes’ Jerôme Bergeret has been appointed as director of FashionLab. He said: “FashionLab will deliver the power of 3D experiences to a new audience and develop the next generation of fashion designers. This is a totally new approach – a breakthrough for Dassault Systèmes and the world of fashion solutions.”

“Our mission is to develop 3D virtual modelling and collaborative tools that meet the needs of this industry and that will enable it to master the end-to-end creative process, from styling to final buyer,” added Bergeret. “With FashionLab, designers will go beyond the limits of their imagination, building tomorrow’s fashion industry using the latest leading software technologies.”

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