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Cross-industry

Businesses rapidly adopt big data

More than 75 per cent of midsize to large businesses are implementing big data-related solutions within the next 12 months, according to Microsoft research.

According to Microsoft’s Global Enterprise Big Data Trends: 2013 study of more than 280 IT decision-makers, the following trends emerged:

  • Although the IT department is currently driving most of the demand for big data, customer care, sales, finance and marketing departments are increasingly driving demand.
  • Seventeen percent of customers surveyed are in the early stages of researching big data solutions, whereas 13 per cent have fully deployed them; nearly 90 per cent of customers surveyed have a dedicated budget for addressing big data.
  • Nearly half of customers reported that growth in the volume of data is the greatest challenge driving big data solution adoption, followed by having to integrate disparate business intelligence tools and having tools able to glean the insight.

Microsoft’s goal is to help everyone make better, faster decisions by providing tools that make it easy to find insights in big data, small data … any data

Eron Kelly, Microsoft
 
“Big data can be large tables of structured data, huge files of complex unstructured data, or small amounts of machine-generated data that pile up faster than you can make sense of it,” said Eron Kelly, general manager of SQL Server at Microsoft. “Microsoft’s goal is to help everyone make better, faster decisions by providing tools that make it easy to find insights in big data, small data … any data.”

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