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Retail and Hospitality

DS enables fashion design in 3D

Dassault Systèmes officially launched its FashionLab technology incubator to the UK press at W Hotel in London’s Leicester Square. Karen McCandless reports back from the event

Hosted by Jerôme Bergeret, director of FahionLab, the event marked a milestone in the company’s progress in the consumer goods and retail industry, which the company entered for the first time in 2006.

Bergeret, presenting from a tablet device and drawing all the information from the cloud, discussed the reasons behind Dassault Systèmes’s new 3D offering for the fashion industry.

First launched back in November 2011, the company is continuing to evolve the offering with three key projects: trends gathering, store management and 3D holistic design solutions for fashion designers.

With FashionLab, we are introducing 3D earlier in the design process to enable new experiences for consumers

Jerôme Bergeret, Dassault Systèmes
Bergeret explained how FashionLab fits in with Dassault Systèmes’ vision of providing not just a solution for customer, but also the customers of its customers. He said: “With FashionLab, we are introducing 3D earlier in the design process to enable new experiences for consumers. This could be interactive digital signage in airports or digital walls and virtual dressing rooms in stores.”

Dassault Systèmes is collaborating on FashionLab with leading fashion designers Julien Fournié, Jonathan Riss, artistic director of the JAY AHR House, and François Quentin, a designer of complex luxury watches and founder of 4N.

Fournié took to the stage at the event to talk about how FashionLab has simplified the design process, as well as making it more fun. In particular, the 3D capabilities in FashionLab helped the French fashion designer work out how he could make an haute couture dress out of neoprane plastic. The 3D technology incubator enabled Fournié to find the right pressure of the needle on the fabric.

He said: “Fashion designers are often scared of technology especially in haute couture – they think it will hinder the creative process and make the clothes less special and unique. But the engineering team at Dassault Systèmes really listened to me and adapted the tools to my unique way of working.

“Before I had to sketch every drawing by hand many times over, but that has all changed with FashionLab. It allows me to be more precise and takes care of many of the tasks we previously carried out by hand, which actually enhances my creativity. But this is only just the beginning.”

Karen McCandless

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