This page has not been updated recently.
We have kept it, within the OnWindows Archive, for your reference.

Horizontal focus

IDC indicates social engagement shift

According to IDC’s latest survey, companies are favouring initiatives driven by social engagement, and a dramatic shift away from product feedback has occurred.

The 2013 Social Business Survey revealed that companies are using social media to drive initiatives rather than a one-way broadcast communication mechanism. This approach is reportedly being taken both inside and outside businesses.

“Companies will continue to learn from social deployments, and as social capabilities are applied to an increasing number of use cases, a more granular set of business value metrics will emerge,” said Vanessa Thompson, research manager, Enterprise Social Networks and Collaborative Technologies. “However, there is still a broad set of business use cases in customer experience, employee experience (empowerment), and partner experience (including partner and supplier enablement) that can be augmented by additional social capabilities to drive increased business value.”

IDC’s survey also reported that the next 12 months will see an increase in business initiative companies looking towards online communities, with 35 per cent of respondents claiming this was a capability in which they were interested.

This was followed by ideasourcing, which 27 per cent of respondents indicated they would be actively seeking for their companies.

The North American survey found that 79 per cent of the respondents have deployed a corporate-sponsored enterprise social network solution.

But there is still a problem with familiarity, with 35 per cent of survey respondents strongly agreeing that they did not have the internal skills to support social software, indicating that the skills gap is still very much prominent in this field.

More information on the survey and further findings are available on the IDC website.

Please login/register to add your comments


Review comments:

There are currently no comments on this article

 

 

Prime focuses on Microsoft technology in manufacturing, exploring issues from PLM and the supply chain, to plant floor visibility and lean manufacturing.

 

Finance on Windows is Microsoft’s quarterly enterprise customer magazine for the financial services sector, covering banking, capital markets and insurance.

 

Speak provides a quarterly digest of news, features and case studies focusing on challenges faced by retail, hospitality and consumer-focused businesses.

 

Touch is the latest addition to the suite of Microsoft industry publications and the new authority on public sector activity within the EMEA region.

 
Financial Services Global Outlook 2012-2015

The Financial Services Global Outlook 2012-2015 is an essential resource for those looking to identify solution providers in banking, insurance and capital markets.

 
Prime Partner Guide 2010/11

The Manufacturing & Resources Global Outlook 2012-2015 is a leading authority on Windows-based solution providers in the manufacturing and resources sectors.

 
Distribution and Services Global Outlook

The Distribution and Services Global Outlook is a yearly publication that profiles Microsoft technology partners in the retail, consumer goods and services industries.

 
Public Sector Global Outlook

The annual Public Sector Global Outlook is an invaluable resource for companies in the sector seeking to leverage their investment in Microsoft solutions.

 
Communications Sector Partner Guide EMEA 2010

The Communications Sector Partner Guide is Microsoft’s official printed directory of partners serving the EMEA communications sector.

Keep up with OnWindows

Advertise

To find out more about advertisement opportunities online and in our suite of Microsoft industry magazines visit the OnWindows.com Partner Zone