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Oxford Dictionary Win 8 app developed

The Oxford Advanced Learner’s Dictionary (OALD) is the world’s best-selling advanced learner’s dictionary, used by over 35 million learners of English worldwide. The general profile of the print dictionary is extremely broad, from 16-60+ years and the people behind the OALD’s Windows 8 app, due to be launched at BETT 2013, believe it will appeal to a whole variety of users.

The opportunity to reach educators and learners using the platform is now that much greater with the launch of Windows 8

Joseph Noble, head of channels and partnerships, Oxford University Press
 
“The OALD Windows 8 app will appeal to people actively studying English at school or university, plus teachers of English, but will also be useful for business people who need English for their work and a whole variety of other non-native speakers who use English for various purposes,” said Joanna Turnbull, managing editor, ELT Dictionaries at Oxford University Press (OUP). “So the age range for the users of the Windows 8 app could also be very broad. What users have in common (rather than age) is that they recognise the value of using a dictionary that provides information specifically for non-native speakers of English.”

For who: Students and teachers of all ages
For what: Following the success of the Oxford Advanced Learner’s Dictionary, this app makes it quick and easy to access over 184,500 words, phrases and meanings to find the word you want.
Key features:

  • Real voice audio in both British and American English helps users learn to pronounce words correctly
  • Advanced touch-based search capabilities and tools to further aid learning such as ‘word of the day’.

Sales of the print dictionary are still very strong, with the current edition selling a million copies in just ten months. “We know, however, that people increasingly want to access the dictionary on the move and that’s where the app comes in,” confirmed Turnbull. “Digital learning represents a huge opportunity for dictionary content because it lends itself so well to the medium.”

Powerful search capability allows for fast and easy use, while the audio content provides help with pronunciation in a way the printed book can’t. “Digital learning allows for customisation, for example, creating personal mini-dictionaries using the Favourites functionality,” Turnbull added.

The OALD app will be launched on Windows 8 in order to reach more people. “Windows has always been very strong in the education segment as a highly productive and safe operating environment,” said Joseph Noble, head of channels and partnerships at OUP. “The opportunity to reach educators and learners using the platform is now that much greater with the launch of Windows 8, which provides at least two key benefits. Firstly it has a fast and fluid, touch-friendly user interface, ideally suited to the use of tablets, the fastest growing form of device in education. Secondly, the operating system has a built-in application marketplace, allowing us as publishers to engage immediately and directly with our audience.”

Digital learning tools are shaping education today. “The spread of digital classrooms is accelerating and students are growing up as digital natives with expectations about how their educational materials will be delivered,” said Turnbull. “Evidence from talking to our teachers suggests that many of them are not yet so comfortable with the developments, but that is sure to change with time. Our hope for digital learning is that it will allow dictionaries to be integrated into the everyday activity of every classroom in a way that is more difficult to achieve with print, when a school may have a limited number of copies that have to be shared and are therefore only used in specific ‘dictionary lessons’. A digital dictionary will be there all the time on the interactive whiteboard or students’ devices, allowing instant interaction with all other learning materials and making the use of a dictionary second nature.”

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