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Retail and Hospitality
See retail aisles in 3D with new solution
12 September 2012
Perfect Shelf provides realistic views of retail aisles
Dassault Systèmes has launched a new 3D modelling and visualisation solution that provides realistic views of retail aisles including shelves, fixtures, products, lighting and promotional materials.
‘Perfect Shelf’ allows retailers and to model virtual shelves and stock them with realistic 3D product representations built from 2D pictures.
‘Perfect Shelf’ can help companies with areas of category management and space planning such as new packaging introduction, category assessment, consumer decision trees, in context assortments review, adjacencies and sales materials.
It also quickly adapts shelving plans to store specifics and then helps store employees execute these plans ‘right the first time’.
“Now thanks to our 3DEXPERIENCE platform, CPG brand manufacturers and retailers can imagine and quickly deliver superior shopping experiences that simultaneously reconcile consumers’ perspective, business objectives and operations excellence,” said Monica Menghini, executive vice president, Industry and Marketing, Dassault Systèmes. “It will transform the way they innovate and collaborate, for and with consumers, in both mature and developing markets.”