This page has not been updated recently.
We have kept it, within the OnWindows Archive, for your reference.

Retail and Hospitality

The future of retail on display in Paris

Several Microsoft partners demonstrated intelligent systems for European retailers this week at Microsoft TechDays at the Palais des Congres de Paris.

The demonstrations from Psion, Mood Media, Datronic, GlobeCast, WanPulse, Mettler Toledo and IntuiSense illustrated the future of retail technology through visual displays, handheld devices and checkout terminals with integrated data solutions that streamline shopping, purchasing and customer engagement.

One of the most interesting innovations on display was IntuiSense Technologies’ vending machine built on the Windows Embedded platform with Kinect for Windows lets users browse bottled drinks via hand gestures and touch to choose a product, then loads a game of baseball to play.

Intelligent systems cater to any size or type of retailer, and all connect to the back end to provide the retailer with invaluable business intelligence

Lorraine Bardeen, Microsoft
 
Beverage companies using the new machines report that they have seen vending machine sales double over six months to a year.

In the cinema demonstration Psion showcased how a customer can buy a movie ticket online, automatically sending a QR code directly to the customer’s Windows Phone.

When the customer arrives at the cinema, the QR code on the phone display is scanned using a Psion EP10 running Windows Embedded Handheld, which automatically updates ticket availability for the show.

Elewhere, Mettler Toledo’s high-end measuring scale running Windows Embedded POSReady is targeted at customers looking to boost the sales of fresh foods and sweets.

Ads displayed on the customer-facing side of the device enable retailers to cross-sell and upsell their products, encouraging shoppers to spend more in-store.

Microsoft estimates, based on 2011 IDC semiconductor market data, that by 2015 demand for intelligent systems within the retail industry will grow from its current level of around 15 million units to more than 28 million units.

“Retailers are beginning to understand the value of intelligent systems,” said Lorraine Bardeen, marketing director for the Windows Embedded business for Microsoft EMEA. “The systems cater to any size or type of retailer, and all connect to the back end to provide the retailer with invaluable business intelligence.”

Please login/register to add your comments


Review comments:

There are currently no comments on this article

 

 

Prime focuses on Microsoft technology in manufacturing, exploring issues from PLM and the supply chain, to plant floor visibility and lean manufacturing.

 

Finance on Windows is Microsoft’s quarterly enterprise customer magazine for the financial services sector, covering banking, capital markets and insurance.

 

Speak provides a quarterly digest of news, features and case studies focusing on challenges faced by retail, hospitality and consumer-focused businesses.

 

Touch is the latest addition to the suite of Microsoft industry publications and the new authority on public sector activity within the EMEA region.

 
Financial Services Global Outlook 2012-2015

The Financial Services Global Outlook 2012-2015 is an essential resource for those looking to identify solution providers in banking, insurance and capital markets.

 
Prime Partner Guide 2010/11

The Manufacturing & Resources Global Outlook 2012-2015 is a leading authority on Windows-based solution providers in the manufacturing and resources sectors.

 
Distribution and Services Global Outlook

The Distribution and Services Global Outlook is a yearly publication that profiles Microsoft technology partners in the retail, consumer goods and services industries.

 
Public Sector Global Outlook

The annual Public Sector Global Outlook is an invaluable resource for companies in the sector seeking to leverage their investment in Microsoft solutions.

 
Communications Sector Partner Guide EMEA 2010

The Communications Sector Partner Guide is Microsoft’s official printed directory of partners serving the EMEA communications sector.

Keep up with OnWindows

Advertise

To find out more about advertisement opportunities online and in our suite of Microsoft industry magazines visit the OnWindows.com Partner Zone