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Yammer powers social networking

Yammer, an enterprise social network which is now part of the Microsoft Office division, has announced deeper integration with Microsoft Dynamics CRM.

At its first customer conference, YamJam ’12, the company announced it will embedd Yammer feeds, as well as Follow and Like buttons into specific CRM records.

In addition, once someone takes an action on a record, a page is automatically created in Yammer where employees can discuss, follow and collaborate on that record.

For example, when a Microsoft Dynamics CRM user updates an opportunity, a page and activity story are created in Yammer, alerting colleagues to the status of the deal.

These interactions are not only available in Yammer but also embedded in the customer record in Microsoft Dynamics CRM itself, so that anyone viewing the opportunity details will have access to the social content surrounding it.

This new integration with Microsoft Dynamics CRM is just the first example of how you will see enhanced social experiences across Microsoft products and services

David Sacks, Yammer
“This new integration with Microsoft Dynamics CRM is just the first example of how you will see enhanced social experiences across Microsoft products and services,” said David Sacks, Yammer founder and corporate vice president, Microsoft Office Division. “Our platform seamlessly connects the relevant people, conversations and data across an entire organisation, making Yammer the enterprise social standard and a way for companies to build a truly connected enterprise.”

Yammer also announced a new App Directory and platform at YamJam ’12.

The platform offers standard components to more easily build social networking features, such as feeds, profiles, following and likes, into business applications.

The updated App Directory, allowing users to browse and connect third-party business applications within Yammer.

The company also announced integrations with Okta, Smarsh and Symantec, expanding the product’s e-discovery, data archiving and single sign-on offerings.

“Security has always been of paramount importance at Yammer. Our mission is to maintain the safety of company information and to have advanced security controls in place over every user, application and system,” said Josha Bronson, director of Security Engineering, Yammer. “We are excited to partner with these companies to provide our customers with more compliance options based on the tools they already use.”

In addition to new security integration partners, Yammer today announced adoption of the Electronic Discovery Reference Model (EDRM), aligning with the industry standard for providing security in electronic discovery products and services.

Yammer’s .csv data export files can now be automatically converted to the specific .xml format required to meet EDRM guidelines.

Microsoft acquired Yammer for US$1.2 billion in cash in June.

Yammer joined the Microsoft Office Division, led by division president Kurt DelBene, and the team continues to report to current CEO David Sacks.

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